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Easy Livin' - RockAndRoll Moments of Insanity If you've ever enjoyed stories of RockAndRoll excesses, then this is a perfect video. It's (More) If you've ever enjoyed stories of RockAndRoll excesses, then this is a perfect video. It's all about pranks, diversions, and wild behavior; sex with groupies; the excess of drug and alcohol...
The commercial's protagonist is a rock star nightmare. The spot, which examines "the world of '70s Rock-God excess" with brilliant hilarity, was one of two AICP wins for director Tom Routson (Tool of North America). The message: "You have a mission to live," is brought to you by... insurance company Pohjola.
"We had such a blast on that project," laughs Routson recalling the shoot. "I was pretty much given carte blanche by the agency to write a treatment for their concept. They actually bought the rights to the Uriah Heep song, 'Easy Livin.' I was given so much freedom I kept expecting them to say 'we're only kidding, you can't really do that,' but every time I suggested or did something, they gave a thumbs-up sign. It was amazing."
Client: Pohjola Insurances
Directed by Tom Routson (Tool of North America)
Music: 'Easy Livin' by Uriah Heep
© All Rights Reserved.
ROCKANDROLL EXCESSES - TOP POLL
With stories of Rolls-Royces in swimming pools and televisions lobbed from hotel windows, not to forget the wrecked drum kits, Keith Moon was always seen as the ultimate wild man of rock and roll.
With stories of Rolls-Royces in swimming pools and televisions lobbed from hotel windows, not to forget the wrecked drum kits, Keith Moon was always seen as the ultimate wild man of rock and roll.
But now it's confirmed: the Who's former drummer, dead at just 31 after a life of hell-raising, has topped the list of the 100 Most Insane Moments in Rock, compiled by Q magazine.
The list is an enlightening record of rock'n'roll's wacky and weird moments - from Michael Jackson conducting a voodoo ritual to fatally curse his enemies, to Elvis Presley's predilection for mounds of jam and peanut butter sandwiches, via Freddie Mercury's offstage sexual thrills and Diana Ross being arrested at Heathrow.
Also included are the drug-fuelled deaths of Jimi Hendrix and Janis Joplin, and the bat-biting of Ozzy Osbourne. A chunk of the list compiled by Q's experts consists of some of the appallingly naff album covers - Cher and Yoko Ono - and bad taste costumes - Elton John and Grace Jones - that have so embarrassed rock.
But for "Moon the Loon", his whole short life - from joining the Who aged 16 to his death in 1978 from an overdose of pills prescribed to control his alcoholism - is enshrined as an Insane Moment.
Outlining his daily routine to a doctor, Moon once said: "I always get up about six in the morning. I have my bangers and eggs. And I drink a bottle of Dom Perignon. And half a bottle of brandy. Then I take a couple of downers. Then it's about 10 and I'll have a nice nap until five. I get up, have a couple of black beauties [speed], some brandy, a little champagne and go out on the town. Then we boogie. We'll wrap it up about four."
This diet of alcohol and pills fuelled antics such as setting off smoke bombs onstage and fireworks in hotel corridors, leaving a pig's head in someone's bed, having a naked food fight with police in a Holiday Inn on the night of his 21st birthday, and dressing up as an SS officer to go on a bar crawl.
Oliver Reed, the actor who accompanied Moon on some of his wilder moments, and no slouch with the bottle himself said: "Before we met, I knew the path to the bar, not to the bizarre. Keith showed me the way to insanity."
The worst moment for Moon came in 1970 when, attacked by a gang of skinheads, he accidentally ran over and killed his chauffeur. He was cleared of responsibility. But the craziness continued at his homes in Los Angeles and Surrey, eventually descending into depression and suicide attempts as he tried to kick the bottle and the lifestyle.
"Not only was he rock's most excessive rogue, but the first real rock star, someone whose entire life, on and off stage, was dedicated to maintaining a myth."
ROCKANDROLL, I told you so... ;-)
*While on stage one day, the grateful Dead's Mickey Hart was greeted by a fan who proceeded to give Hart his brother's skull. The fan explained that his brother had been a huge fan and would have liked Hart to have it. Looking at the skull, Hart proclaimed it a true "Dead Head."
*Two groupies revealing that they had slept with Rolling Stone Brian Jones claimed, "He was no Mick Jagger." After trying Keith Richards, they again claimed, "He was no Mick Jagger." Finally, after going to bed with Jagger himself they declared, guess what? "He was no Mick Jagger." (Less)
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